Skiin.online

Internal · Brand Pack · V1

the skiinidentity

Every colour, typeface and rule that makes Skiin feel Skiin — pulled straight from the live site. Share this page with designers, socials or agencies so everything stays unmistakably ours.

Doctor-ledAward WinningNatural ResultsEst. 2019

01 · Colour

the palette

Skiin highlight green

#AAFF00

Bright green navigation pills, highlighted calls to action and hero review stars

skiin.online

Cream

#F5F3F1

Primary homepage and section background

Black

#000000

Headings, green-pill text and outline buttons

Bronze

#6B5345

Booking buttons, links, small labels and icons

Supporting tones

White

#FFFFFF

Secondary surfaces: navigation pills, dropdowns and footer; text on bronze buttons

Body grey

#4D4D4D

Supporting paragraphs in the results and treatment sections

Espresso

#2E2621

Hero video placeholder background

Muted text on cream

#626160

Black at 60% opacity on #F5F3F1; this hex is the resulting colour, not a separate brand accent

Divider on cream

#DDDBD9

Black at 10% opacity on #F5F3F1; borders use translucent black, not a separate stone colour

The Skiin highlight is #AAFF00. Colours inside the Google and Trustpilot logos belong to those services, not the Skiin brand palette.

02 · Typography

one family, four voices

Inter, served as a single variable font. Nothing else — no serif, no display face. Weight, size and letter-spacing do all the work.

Headlines

Inter · ExtraLight (200) · tight leading

doctor-led medical aesthetics

Body copy

Inter · Light (300) · 13–16px · relaxed line height

Award-winning injectables, skin, hair loss and anti-wrinkle treatments in Manchester's Northern Quarter.

Eyebrow labels

Inter · Light · 10px · uppercase · 0.4em tracking

YOUR SKIN — UPGRADED.

Buttons

Inter · Light/Normal · 10px · uppercase · 0.3em tracking

START MY SKIIN JOURNEY

03 · Buttons & links

pills only

Primary · Bronze fill · pill · cream/white surfaces

Ghost · on dark imagery & video overlays

Book Now

Booking pill · green #AAFF00 fill · black #000000 text

04 · Design laws

what makes it skiin

01

Light, editorial headlines

The current homepage mixes sentence-case headings with uppercase labels. Lowercase is used in this brand sheet, not a universal rule on the live site.

02

Weight over size

Hierarchy comes from font weight (extralight → light → normal) and letter-spacing, never from bold or heavy type.

03

Space is the luxury

Generous padding (32–48px between blocks), airy grids, and nothing cramped. The cream background breathes.

04

Soft geometry

Cards and media use large radii (rounded-2xl/3xl), buttons are always fully rounded pill shapes.

05

Real skin, real people

Photography is always full colour — never grayscale, no filters. Natural light, honest texture, clinical warmth.

06

Green for the highlight

#AAFF00 is the bright highlight for green pills and hero stars. Bronze #6B5345 supports booking buttons, links and icons. No rose palette.

05 · In the wild

the look, assembled

Your skin — upgraded.

doctor-led
aesthetics

Award-winning injectables in Manchester's Northern Quarter.

Start My Journey

Concept A · Web hero

"Still me — just refreshed."

Sara · Skiin Client

Concept B · Video overlay

5★ RatedAward WinningNatural ResultsSought-After

Concept C · Trust badges

06 · Voice

quiet confidence

The voice is warm and doctor-led: "Your skin — upgraded" and "Still me — just refreshed". Emphasise subtle, natural results. Keep copy clear and use British spelling. Follow the site's mixed headline casing rather than imposing an all-lowercase rule.

Quick reference

  • · Typeface — Inter variable, single file, all weights
  • · Headings — Inter ExtraLight, light editorial styling
  • · Eyebrows — 10px, uppercase, 0.4em tracking, bronze
  • · Buttons — pill, uppercase, 0.3em tracking
  • · Primary background — cream #F5F3F1; secondary surfaces — white #FFFFFF
  • · Highlight — green #AAFF00 with black #000000 text
  • · Supporting accent — bronze #6B5345
  • · Imagery — full colour, real clients, no filters
  • · Radius — 2xl/3xl cards, full-round buttons

Skiin Clinics Manchester · Brand Pack V1 · October 2026

skiin.online